Integras combines its knowledge in commercial marketing with social sciences as an approach that aims to alter peoples behaviour for the benefit of individuals and communities as a whole. This practice tries to provide a link between Person and Behaviour through close study of a target group.
Similarly to commercial marketing strategies, commercial marketing follows specific guidelines: identifying the issue, analysis of assets and sources, and an inquiry into risks associated with implementing a strategy.
Integras has worked with governmental organisations in the past, notably in creating and managing the Turkish Ministry of Tourism and Culture's official Tourism Portal. We aim to carry on using our experience in this field mainly to raise awareness in key societal issues by working with governmental organisations across the globe.